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GreenOwl Mobile now open for business in New York City

GreenOwl Mobile has opened a New York City office to better serve the growing demand for its services in the US market and for forming more strategic partnerships in the country’s media epicenter.

We are now working out of the General Assembly campus, a hub of entrepreneurial and start-up activity in New York’s Flatiron District. Come and meet with us at 902 Broadway, 4th Floor, if you happen to be in New York!

As part of it’s launch in NYC, GreenOwl Mobile was recently selected to be part of the prestigious Canadian Technology Accelerator in New York and presented at the the CTA Demo Day on April 9th.

 

 

Traffic Alert Launches in Buffalo

Buffalo commuting drivers now have a powerful driving companion in the newly available Traffic Alert Buffalo app.

The free app is available on iPhone and Android, and soon on BlackBerry.  Traffic Alert provides users with real-time audio alerts of traffic slowdowns and incidents along their saved routes or on the road ahead of them.  Users can find and save their usual routes to and from home, work, school or other destinations or use a number of preset community favorites to check traffic before they go.  Once on the road, users who run the app while they drive will receive audio alerts of traffic problems on their route and on the road ahead.  It is like having a personal traffic helicopter looking out for you while you drive.

Traffic Alert harnesses the power of its community of users who passively pass their speed information to drivers behind and actively call in to report issues they see on the road.  Our traffic reporting center also adds Buffalo incident and construction information from all available sources so that Traffic Alert has the most accurate traffic information available.

The Buffalo launch of Traffic Alert follows on from the success of Traffic Alert in Canada where the app has hundreds of thousands of downloads and many thousands of daily users.  Traffic Alert Buffalo offers users safe, accurate and personalized real-time traffic.

Download the app today:
iPhone
Android

GreenOwl Mobile partners with ad network Adcentricity

GreenOwl Mobile is pleased to announce a strategic partnership with Adcentricity. GreenOwl’s TrafficAlert app is used by drivers across Canada.  TrafficAlert’s location-based and contextual audio ad inventory will be integrated into Adcentricity’s digital media management platform.

“This is a very exciting addition to our ADCentral platform as it is our first mobile app allowing us to target mobile users,” said Brad Alles, SVP of Business Development.  The partnership with Adcentricity gives GreenOwl a greater exposure to advertisers looking for innovative ways of reaching consumers in a variety of different locations and contexts.  TrafficAlert’s ad platform can deliver audio and visual messages to drivers by location, time of day, weather, traffic speed and other variables.

About Adcentricity

Adcentricity is a location-based marketing company,offering platforms and solutions that enable media buyers to plan, purchase, deliver and measure advertising campaigns targeted at consumers along the path to purchase.  With three key products, ADCentral, ADMobile, and ADAir, advertisers can deliver and measure targeted and personalized offers and advertising to their highest potential consumers.  For more information visit www.adcentricity.com

About GreenOwl Mobile

GreenOwl Mobile has developed the next generation audio media platform for the car. GreenOwl’s TrafficAlert app assists drivers in planning and managing their daily drive. It safely informs users of traffic problems and delays by detailed real-time audio alerts. The location-based and contextual audio messaging platform delivers traffic and other personalized audio content, as well as advertising, to users while they drive. GreenOwl Mobile’s technology helps users save time and money, arrive safely and reduce their environmental impact.

 

GreenOwl Mobile in the News: CTV News Releases Mobile Traffic App for B.C.

http://bit.ly/R8B46K

Mediacaster Magazine

2012-09-05

CTV News has a new Live Alert Traffic App specifically tailored to the Metro Vancouver area, and drivers themselves are a key source of information for the service.

Available now at the newly redesigned bc.ctvnews.ca<http://bc.ctvnews.ca/> and popular app download sites, the free CTV Morning Live Traffic Alert App is available for iPhone, BlackBerry and Android smartphones.

Powered by users running the app safely while they drive, traffic information is automatically updated to other users behind them. The system also uses historical traffic patterns along with weather, time of day, and seasonal information to verify and predict the traffic ahead.

Developed by GreenOwl Mobile<http://www.greenowlmobile.com/>, the app uses the built-in GPS technology, hands-free operation and audio capabilities of smartphones.

The Canadian company developed its core traffic monitoring application (TrafficAlert) to assist commuters and alert users in real-time of traffic problems and delays.

The app also monitors traffic five kilometres ahead, developers describe, alerting drivers to recorded traffic issues and letting them know how to beat the traffic and avoid upcoming issues or trouble spots.

“Traffic can make or break your day,” said Ann Luu, Traffic Reporter for CTV Morning News.  “CTV Morning News Live invites users of this app to become reporters themselves, helping us get people to their destinations faster with as little headache as possible.”

App users are encouraged to safely report any traffic issues on their routes, turning users into traffic reporters. Users get real-time voice alerts on unexpected traffic issues, with affected street segments and speed information. Also, a feature called “Community Favourite” is a function that puts commonly travelled routes at users’ fingertips.

 

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GreenOwl Mobile in the news: Dominate a niche, then duplicate it

Tony Wanless has written an article about GreenOwl Mobile in the Entrepreneur section of the Financial Post: Dominate a niche, then duplicate it

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